Seven Laws To A Valuable Google AdWords Campaign
When a person searches Google for a product or something, Google will display ads related to that search. And if your advert appears on Google AdWords and that person clicks on your ad, you would pay for that click. That’s how Pay Per Click (PPC) advertising works, specifically in Google AdWords. Even if your ad appears a thousand times for a certain search query, you would only pay every time the ad is clicked on.
You can set up as many adverts as you like, for as many different products and services as you want. The beauty about Google AdWords is there is no cost to set up a PPC campaign, and you can modify your campaign as often as you like. Moreover, Google provides a detailed report showing which words and phrases generate the most click throughs for your ad. Follow these seven rules to make the most out of your Google AdWords campaign. This is intelligent PPC management.
1. Avoid Highly Searched Single Words. Choosing highly searched single words puts you in competition with lots of people who are willing to pay a lot for those exact words. These single words can cost $9-$20 per advert click, making them really pricey to bid on. Also, this is very impractical since a single keyword almost always doesn’t completely represent the product or service.
2. Pick Phrases Instead. People usually search for specific information or a solution to a specific problem. Then don’t look for ’schools’, but will rather look for ‘law school los angeles’. Instead of buying expensive single words, buy optimized phrases with location.
3. Create Appropriate Ads. You want to publish your adverts only when it is relevant to the search, and not publish it all the time. You want your ad to appear only if someone is really searching for what you have on your site. This makes it a cost-effective PPC ad. The way to write a relevant ad is to select ad phrases based on the way people search - phrases looking for a solution or an answer. Make as many different combinations of words and phrases that might be entered.
4. Stay Away from the Crowd. Check Google AdWords on how many ads already exist for a specific keyword, and also check what pages are shown in search results. It’s best to bid on keywords and phrases that have no ads when you bid on those words, making your ad the only one shown, which makes your ad really stand out. If the keyword already has several adverts running, and more ads recurring on the 2nd and 3rd pages of Google search results, better search for a more distinctive but appropriate phrase or word.
5. Write your Ad Carefully. Since you have a very limited ad space to get your message across, write your ad carefully. Your headline should mention the benefits of visiting the link, and the two lines need to include appealing words that further describe the link.
6. Set a Practical Budget. This is easy to understand. You don’t want to overspend or that would leave you spending more money rather than getting more money. To manage the cash out, it’s important to establish a maximum daily budget. If you exceed your budget, Google will warn you.
7. Observe the Results. Google AdWords provides extensive reporting features that show the performance of all your keywords. Through this, you can identify which phrases produce the best results and can help you come up with similar keywords to add to your list.
If you follow these seven basic rules, you definitely know how PPC management works with Google AdWords. The best PPC management company can also help jumpstart your campaign right on track. The right force can make your Google AdWords campaign a valuable investment.