Advice for multilingual SEO. Part 1
Think about all the possibilities.
Living as I do on the conjunction of three countries, that’s Belgium, Holland and Germany, will build search engine optimisation (SEO) quite a challenge. Just in the surrounding area of the village I work from are four spoken languages therefore if you extrapolate that out to each potential combination of search terms, browser settings and computer language settings then you start to work out the dimensions of the problem.
Leaving aside the differing search terms and therefore your various sets of keyword targets, each totally different language user will have their own set of pc and browser language and preference settings that can give fully differing search results.
As a fast example try looking out -
management consulting Liege
- on Google.com and Google.be-fr.
OptimaGest Management Consulting is 2nd out of 392,000 on Google.com and twenty fourth out of 291,000 on Google.be-fr. (Don’t worry, I am still working on the Google.be rankings)
So here are some tips that I have picked up to create your job a bit easier.
Initial setup your browser for multilingual searches.
Arm yourself with a browser that has configurable profiles. Firefox springs to mind.
Founded a profile for every required language therefore that your preference language and search engine preferences will be configured.
For Firefox installed with the installer:
Make sure firefox isn’t running.
Then open the Windows “Start” menu, click “Run” (or Windows key + R) and then sort:
firefox.exe -profilemanager or firefox.exe -P
If that does not work (it does not on my machine) then you need to sort the full path to the firefox.exe surrounded by quotes and then the switch in the “Run” box. e.g.
“C:Program FilesMozilla Firefoxfirefox.exe” -profilemanager
For Mac OS X launch the Terminal
(Applications -> Utilities -> Terminal) and enter:
/Applications/firefox.app/Contents/MacOS/firefox -profilemanager
If that doesn’t work then include the -bin switch e.g.:
/Applications/Thunderbird.app/Contents/MacOS/thunderbird-bin -profilemanager
The profile manager dialogue can open and I advocate that you keep the “default” profile as this can preserve all your current settings. Click on “Create Profile” and follow the instructions. You should create and name a profile for each language and then build positive the “Don’t ask at startup” choice is unchecked. Now when you start Firefox normally the profile manager can open and you may be able to pick your needed profile.
As you start each profile for the first time go to “Tools” then “Options…”, “Advanced” tab and then click the Languages “Choose…” button. Here set the language that’s needed for that specific profile and take away the default en-us.
Then open every search engine e.g. google.be in turn and specify in the preferences the specified language etc so mirroring as closely as doable the actual setup your target market will have.
Currently you’ll be able to quickly check your search engine rankings while not having to re-configure your browser settings each time for each target market.
Currently the multilingual keywords problem.
Of course before you’ll be able to monitor your success you need to first develop your keyword strategy and that’s not as uncomplicated as it might seem. We tend to should research fastidiously our target keywords in each of our target markets. It is pointless OptimaGest Management Consulting being range one on Google.be-nl if the chosen keywords are never really utilized in dutch.
My native language is english with a passable data of german and the little beginnings of french so I am smitten by my translators for french and dutch. However web designers are not in the business of manufacturing perfectly grammatical and vocabulary correct sentences such as translators delight in. We are trying to pack an optimum variety of relevant search terms or keywords into our copy while keeping it on message and readable.
In our native language we tend to can, with a bit of research and follow, turn out web website content that simply “glows” with pertinent keywords and phrases leading on to mega search results. But where do you begin in language 2, 3 or four?
That can be the subject of my next article.
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