Improve Search Engine Ranking via Top 3 Google Offsite Factors
Are you surprised when you try browsing Google and look for your website on search engine results page and see others websites using your desired keywords? Do you have second thoughts on why your website is still not popular even if you have that kickass web design? You must be observant. There must be a lacking factor in your website’s SEO.
Worried? No more. After doing researches and trial and errors, the best practices are revealed. The following Google offsite factors can help improve search engine ranking:
1. Anchor Text of Inbound Link
Anchor text of inbound links is for some years an important principle of the Google algorithm. How a link to a page is a vote for that page, so is the anchor text a vote for a keyword for that page. This is the major explanation why when searching popular keywords in Google, Wikipedia ranks on top.
2. PageRank and its Worth
The importance of PageRank has been reduced radically. There are many examples of low PageRank pages outranking high PageRank pages for competitive keywords. Nowadays, the keywords made use in the anchor text from links going to the goal page are more relevant than the links to the going to the goal page itself. Don’t forget that the PageRank displayed in the toolbar is updated every three months and what you see on your toolbar provided by Google is out-of-date.
3. Topical Relevance of Inbound Links
There are multiple examples of pages with top rankings who have inbound links from unrelated sites. But in the near future, topical relevance can be gradually more significant. Nonetheless, backlinks from unrelated sites has lower CTR or click-through rate than topic related sites. The backlinks with the right and competitive keywords applied on anchor text are more essential.
Making use of the three Google offsite factors will undoubtedly give you massive site traffic and improve search engine ranking.