Keyword Planning
Before you even consider making a web page, you should research the key words behind it. Webmasters need to know what terms searchers are searching for and how much competition there is for those terms. A good webmaster will make pages based off of keywords that have few competitors and high search volumes. In this article I’ll talk about keyword research. We’ll even go over the best free tool to use to find out how many times a particular key word is being searched for each month.
Find out which keywords folks are looking for before you do anything else. You can do this by using a free tool within Google Adwords. Sign up for a free account with them. Next go to opportunities and click the keyword research tool. Within the tool, type in the search term you want to research and it will tell you how many people are searching for the term. You’ll even get the synonyms to your search term and their search volumes as well. If this already seems like too much work, you can always visit http://www.surgeseo.com . Those that are still with me can learn more in the following paragraphs.
Within the key word tool you will have the option of searching for the exact match, phrase match, and broad match. These different options will be explained with the key word “used cars”.
An example of broad match for “used cars” could be “used up old cars”. As you can see the broad match is not very targeted. If you want customers that are looking to buy used cars from you, you won’t find them with that keyword.
The term “red used cars” is a good example of a phrase match term. Keywords stay next to each other and in the same order as you intend them to be. They will however, have other words to the front and back of them which may or may not be relevant.
The exact match is the match you want to follow. Our minnesota seo company only looks at exact matches when researching clients site. Using the exact match method you’ll get the number of people who are only searching with the term “used cars”. If the numbers look good, you can make a site based off of this key word. If you find the numbers are not as high as you like, you can always try to use one of its synonyms.