SEO Duplicate Web Content Penalty Myth Exploded
The “duplicate content penalty” myth is one amongst the most important obstacles I face in getting internet professionals to embrace reprint content. The myth is that search engines will penalize a web site if a lot of of its content is also on alternative websites.
Clarification: there’s a true duplicate content penalty for content that is duplicated with minor or no variation across the pages of one site. There is also a “mirror” penalty for a website that’s additional or less substantially duplicating another single site. What I’m talking regarding here is the reprint of pages of content individually, rather than during a mass, on multiple sites.
Another clarification: “penalty” is a loaded concept in SEO. “Penalty” means that that search engines can punish a website for violations of the engine’s terms of service. The punishment will mean making it less seemingly that the site can seem in search results. Punishment will additionally mean removal from the search engine’s index of web pages (”de-indexing” or “delisting”).
How have I exploded the “duplicate content penalty” myth?
* PageRank. Several thousands of high-PageRank sites reprint content and give content for reprint. The foremost obvious case is the news wires like Reuters (PR 
and the Associated Press (PR 9) that reprint to sites like http://www.nytimes.com (PR ten).
* The proliferation of content reprint sites. There are now hundreds of internet sites dedicated to reprint content as a result of it is a low cost, straightforward magnet for net traffic, particularly search engine traffic.
* Experience. I’ve seen vital search engine traffic both from distributing content to be reprinted and from reprinting content on the site.
How I Doubled Search Engine Traffic with Reprint Content
Once I initial started distributing content for my main site, I used to be surprised by the highly targeted traffic I got from guests clicking on the link at the end of the article. Search engine traffic also slowly increased each from the links and from having content on the site.
But I used to be even more surprised with the search engine traffic I got once I started putting reprint articles on the site in September. I had written quite a variety of reprint articles for purchasers and accumulated some webmaster “fans” who looked out for my articles to reprint them. I wished to create it easier for them to seek out all the reprint articles I had written.
I didn’t want to draw too much attention to these articles, which had nothing to try and do with the main subject of the location, web content. So I secluded the articles in one section of the site.
The articles got a surprising amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be in the article word for word.
Why was I surprised with all the search engine traffic?
1. The articles had so little link popularity. The link popularity to the articles came primarily from a single link to the “reprint content” page from the homepage, that linked to category pages, that linked to the articles themselves–3 clicks from the homepage. The sitemap was huge, well over one hundred links, thus its PageRank contribution was minimal. Since these articles were on the positioning such a brief time I strongly doubt they got any links from alternative sites.
2. The articles had therefore much competition. These articles had been reprinted so much a lot of widely than the typical reprint article, that is lucky if it makes it into a few dedicated reprint sites. As half of my service I had done most of the legwork of reprinting my clients’ articles for them. Of course, I guarantee a minimum of one hundred reprints on Google-indexed internet pages either for each article or cluster of articles. Thus that’s up to one hundred net pages, sometimes a lot of, that were competing with my web page to seem in search engine results for the search string.
Why Do Reprint Articles Get Search Engine Traffic?
You would assume Google would simply choose one web page with the article because the authoritative edition and send all the traffic to it.
However that’s not how Google works. All the search engines examine factors beyond simply the content on the net page. They give the impression of being at links. Google, a minimum of, claims to look at a hundred factors total. Many of those must relate to the content on the page, however not all of them.
The whole expertise has given me nice insight into what factors Google uses in addition to what we tend to would take into account the page itself, and also the relative importance of each.
* Web page titles (the one in the html title tag) are extraordinarily necessary as tie-breakers between 2 otherwise equally matched pages. Most reprinters waste the html title, using the article title as the web page title. Set yourself apart by creating distinctive 5-to-10-word web page titles that embrace target keywords.
* Content tweaks. You can conjointly introduce the article with a unique, keyword-laden editor’s note, and finish the article off with some keyword-laced comments.
* Intra-website link popularity and anchor text (that’s, for links to the article page from alternative web pages on the location) are also important. If you cannot link to the page from the homepage, keep it as close to the homepage as potential and weed out extraneous links (attempt putting all of your site policies on a single page).
Reprint articles, just like the search engine traffic they bring, cost nothing. Don’t look a gift horse within the mouth. Forget the “duplicate content penalty.” Get in on content reprints and share the search engine wealth.
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