Coach Your Downline to Success
Many people in affiliate programs seem to think they can stop working once the sale is made. Affiliate Programs are highly dependent upon developing a motivated and knowledgeable downline. That means the sale is not the end of your involvement in the process, rather it is merely the beginning of a much longer process of team building.
People joining affiliate programs tend to have big goals, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome - new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general). There’s so much to learn when you first start as an internet marketer: new jargon, tools and techniques, plus you have to learn the product itself.
If you ignore your new recruits, they can get very frustrated in a very short time due to information overload. If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.
Wouldn’t you be a lot better off to spend a little time with your new Downline members helping them to get off to a good start. Take the initiative to help your recruits learn about your products, technical support and other resources available to them.
You’ll also need to spend time helping them learn how to market in this new Web 2.0 internet world of Blogs and Social Networks, which are unfamiliar to many.
Don’t just sit around waiting for your downline to contact you for help, take the initiative and offer them help, especially at the beginning of your relationship with them. Fear is a major obstacle, especially buyer’s remorse - your personal involvement will go a long way to overcoming your new recruit’s fear.
If you have a positive attitude and a desire to help your new recruits learn the business, you can coach coupled with proactive behaviors on your part. When you invest in your downline, they’ll repay that investment many times over.