The Importance of SEO On Your Website.
Search engine optimization also known as SEO is the process of adjusting your website to improve the traffic from search engines via “natural” or un-paid search results. Mark Attwood The higher a site ranks on a search engine, the more traffic it will receive - this is because it's at the top of the page so the search engine is saying it's more relevant to the visitor's search. Mark Attwood SEO encompasses all kinds of search including image search, local search, video search and real time search. An all rounded grasp of all medias give a website more of a presence on the internet.
SEO works out and finds out how search engines work and look at trends as to what people type in to get the results that they do. The optimise a website, content needs to be scrutinised and where necessary rewritten to include keywords, the website will need to be indexed in order for the search engines to even recognise it. SEO may be a single service or part of a broader marketing campaign. The developing and redesigning of a website may also need to include elements of SEO, in coding and HTML of the site. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure. Mark Attwood
There is a set of techniques called black hat SEO which relies on underhand methods like spamdexing, using link farms and keyword stuffing that whilst building up link juice degrade the relevance of the search results. Search engines look for sites that employ these techniques in order to remove them from their indices. The advent of real time results allow an insight as to where the internet is going, particularly the boom of social sites like Twitter being responsible for a lot of the real time results filtering though. Bloffing is also a valuable feature for this, as search engine's will keep coming back to websites that are constantly changing - soon, searching for a product or looking for something on a map will all be influenced by real time results. SEO is exciting because of its constant changing.