Pay Consideration to Any Page Title
The page title is entered into the meta tag of the code for your page. It deserves your full and thoughtful attention. Whether you have a new mini-site or a gradually developed, mature, professionally built authority website, you must determine each page’s title carefully determined for several very important reasons.
Search Engine Optimization (SEO): The title of a page is an essential piece of data that contemporary search engines use to determine the content of any page. In the beginning days of the Internet, search engines put a great deal of faith in the honesty of webmasters to use keyword tags to accurately describe the topic or topics of any given page. However, as the keyword meta tag became abused by foolish web authors who were trying to “game” the system, the importance of the title tag of a page grew. Many businesses choose to spend money on this important topic by hiring keyword consultants to help them choose page titles for their web pages.
I.D. at Top of Browser: The words used in the title tag show up in the uppermost area of the browser window. Although some page visitors do not even notice the word or words at that location, other visitors rely upon that as a short-hand reference to immediately determine the topic of that page.
Lead In To Search Listings: At the top of any individual listing in a search engine query is the page title, taken directly from the title tag. It becomes the anchor text in the result, so that, when it is clicked, the user will land on your page. It is blue and underlined so that it is the most noticeable part of your coveted listing.
Text in the Browser Bookmark: Although the visitor always has the ability to change the text or even add tags in some browsers, the title tag provides the default text for any bookmark for a page that the user puts into her or his browser.
I’ll summarize with some helpful tips in assigning your meta title tag.
1. Use your primary keyword as the entire title of a page or within the title of a page. If you consider it important to do so, you may include multiple keywords in the title, but rank order those keywords and separate them by ” - ” or “|” marks.
2. Be certain the chosen title stands out to anyone who has searched for your relevant keyword when your listing makes an appearance in the search engine’s results.
3. Assure that the title is simultaneously as brief as possible and a truly accurate description so that it is useful to the visitor who sees it in the top of the browser window or in a list of bookmarks that have been saved to the computer.
4. Never assign the title “Home” to your home page (i.e. index.html or index.php, etc.). Unless the page is about the concept of home or a house, calling a page “home” provides no useful information to the search robots or to your site’s visitors knowledge of what your site or this page is really about. However you can use the word as part of a larger title in a descriptive way, such as “Home to the World’s Cheapest Plumber.”
5. You should experiment with changing your title every once in a while to see if you achieve improved search engine results, in the same way that you would carefully experiment with all of the major variables on your website.