Life As A Web Marketer
A life of a web marketer can be a very relaxing one with the ability to choose your own hours and to work when you want to work. I have been involved in this business since 1999 and I have had a large number of satisfied web promotion clients. In this article I will be describing what a typical day used to be like for me prior to the children being born. I love my current life however I do sometimes miss those happy quiet days when I could do
what I wanted to when I wanted to.
I am working for eight companies and it is the year 2000. These are people who have contracted me to help them to obtain a higher ranking within the major search engines.
I have learnt rather a lot about SEO, webmaster resources and link building services up to this point mainly from reading the views of the established specialists from the industry in the webmaster forums.
I would usually work between 11pm and 3am is this is when my concentration seemed to be at its best.
This would be my typical day:
7am - This is the time that I would normally wake up; I would clean my teeth and go to the toliet before going back to bed.
10am - It is now time to start my day, out comes the laptop and we are in business. At this stage I am merely going to check my e-mail; the news, the stock market and read through a couple of sites that I like to keep an eye on such as seroundtable.
10.30am - I make myself some breakfast and head in to the lounge; I turn the fire and television on. I think it is time for a chill out, it has after all been a rather busy start to the day!
1pm - I walk to the shops; firstly for some much needed exercise and secondly to buy a newspaper.
2pm - I drive to the tennis club as I have arranged to play a game with a good friend of mine.
6pm - I eat my evening meal which would normally consist of pasta or chicken and rice.
A quick break from the t.v to check my e-mails.v. I speak to a good friend of mine on the telephone who is arranging a service for me where by I will be able to make cheap calls.
9pm - The company who provides my article submission services e-mails me with their latest works - most impressive I have to say!
The time has come to do some real work - believe it or not this is the time of the day that I love the most.
3.20am - After cleaning my teeth is time to get some much needed sleep.
Building Up A Network Of Web Development Contacts
Are you hoping to earn some decent money via the internet? Are you looking for a person or company to build you a website? Are you looking into ways to promote your website? Would you like to see an increase in traffic to your website? These are all questions to which a couple of years ago I would have answered yes to. I now have built up a network of people who I always use to help me in these particular fields.
In my opinion it is very important to establish a network of contacts on the internet. These people should be honest, charge a fair price, be willing to help and give advice and be happy to work quickly with good communication.
My interest in all things internet based started back in 1999 and I thought it would be the ideal way to promote my stuttering therapy business. I must admit that at this point I knew nothing about the ins and outs of the net and did not know anybody who could build or promote a website.
I spent quite a long time phoning people who were advertising in places such as the yellow pages, the newspaper and of course the internet itself. I have to say that the budgets that I keep meant that the prices that were quoted were well out of my reach. I now have come to realise that these prices were basically a rip off as I have now met some brilliant web designers who are happy and willing to build a website at far cheaper rates.
As an example a contact of mine now builds me a type of information portal site for £150 plus free lifetime hosting. I have been working with this contact now for a number of years and he is extremely reliable and has taught me a lot about how the web works etc.
I have also met other contacts who are experts in a professional website promotion service. I have learnt a lot from these people and would now like to think of myself as some kind of expert. I now think that I know quite a lot about how to promote and a market a website. I have around eighty sites myself, which I constantly attempt to attract more visitors to each of them.
Whatever your business, whether it is to do with selling air compressors or even offering software such as SEO powersuite, it essential that you try to obtain as my visitors to your website as possible.
The way I attract this additional traffic is by attempting to build up the amount of one-way backward links to each site. One way of doing this of course is by writing articles like the one you are reading. This writing can be quite tiresome but there are sites such as articles-submission.com, who are happy to help you with this project.
Summing up, ensure that you do not become a number victim of the “internet sharks” or the “internet scammers” as some people call them. Shop around for your web promotion, marketing and design quotes and make sure that they can deliver any promises that they make. Meet and build up a network of web experts who you can learn to trust and establish a long term business relationship with.
Website Promotion Tips For Free
In my opinion the following examples of website promotion are the best ways to obtain an increase in traffic to your website. I have a large number of websites and these free tips have helped me to make them a huge success.
1. Pay per click advertising.
Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting more and more people signing up to their service. I personally use pay per click however the costs are increasing each month as it like a form of auction. There are other ways of gaining additional traffic to your site - some of which will not cost you a dime.
2. Writing articles.
Writing articles such as this one is my favourite form of web promotion, it is a superb way of link building. There are a huge amount of article directories which publish these types of content; some are very good such as ezinearticles and some of course are not so good. That is as long as it is a quality article and not just full of keywords. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add your website address at the bottom of the article. Then there is the additional links that you gain when you have the article published in the article directory itself. This form of backward link are believed to be of the most benefit as they are a 1 way link. With the explosion and likely long term popularity of blogs, which of course require content, articles are the future for obtaining links. Hopefully a large amount of people will get to read your article and these are also potential visitors to your website/s.
I have had some great success in promoting my trade equipment and SEO powersuite reviews websites via article marketing.
3. Gaining backward links.
If you are trying to gain extra traffic to your website, looking to increase your search engine position or hoping to increase your page rank, it is a must to increase the amount of backward links you have.
How To Write The Coding For Your Website
I am fairly sure that the majority of webmasters would like to obtain very high rankings for their website. Each and every website will have its own major key phrases or keywords that they would love to be able to gain top rankings for. To be able to gain the number one position in Google could see a massive increase in the profits of a company due to the increased level of traffic that will flow to the website. But how do we reach that golden first position in the search engines such as Google?
I run an SEO company here in England and for me there are three main areas of importance:
The coding of the site
- Onsite optimisation
- Obtaining one-way backward links pointing to your website
For the purpose of this article I will be writing about the best ways to write the coding of the site.
The Title: I believe the title of the site should be a short sharp headline which explains in a nutshell exactly what you offer. I would also include your main key phrase/keyword in your title. As an example if you offer a upvc doors service and your main key phrase is upvc doors then a suitable title could be: Professional upvc doors services
The Description: The description allows you to elaborate a little more than what you would on the “title”. I would choose around four or five of your main key phrases and attempt to include all of them within this description. For example if your in the foster care business the key phrases could be fostering, fostering services, foster care and foster care services this could be a good description: We provide fostering services for people in the UK. If you would like more details on our foster care services please feel free to contact us?
The Keywords: Many people believe that Google no longer see the list of keywords as relevant; I always put a list of my main key phrases/keywords in there just in case.
I hope this article has been of benefit and please feel free to contact me at Web Promotion UK if you have any questions.
Professional Web Promotion Strategies That Work
I have been a web marketer for the last ten years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest SEO changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Paid links and over-excessive reciprocal linking are seemingly a thing of the past. So as we move through 2009 what types of web promotion strategy should a webmaster be following?
I am also involved with helping people to discover how to stop stuttering and I also work within the leaflet printing sector.
Only a couple of years ago a webmaster or their web promotion specialist could simply purchase a backward link on a high power website and that on its own would catapult the site up the rankings. It did not even seem to matter if the site that was providing the link had anything to do with the site purchasing the link. Many a website could be seen buying up multiple links on high page rank sites in the hope and belief that it would in turn help their own site. The trading of backward links became big business with many people making a large amount of money.
Google, the daddy of all of the search engines, then decided to change the rules and I for one am very happy that they did. They decided that it was no longer ethical to buy or sell backward links. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The reply from Google was short and to the point and went along the lines of; it is our search engine and we therefore decide our own guidelines; if you want to sell text links that is fine but it may result in some form of penalty as this goes against our current. They were basically saying you can do whatever you want with your website and at the same time we can do whatever we want with our search engine. Fair play, I say. I am actually very happy with the new guidelines; it was very hard to compete with webmasters who had deep pockets etc. Now the one-man band can compete with the big corporation; hard work, keeping up to date with the latest guidelines as well as learning from the SEO experts will once again prove to be very beneficial.
2009 brings about a new watch word in the world of web promotion; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.
2009 is also the year when those who are willing to work hard will finally get their rewards. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. Only the best articles will be chosen to be published on other people’s websites and let’s face it they have enough articles to choose from.
Ensuring that your website is optimised correctly with the main keywords placed naturally within the text of the homepage will also be essential, be careful not to “keyword stuff” your homepage though.
SEO Tips
There are many webmasters who are looking into ways to increase traffic and on how to obtain a higher page rank for their websites. I myself have many websites which I am always looking to promote.
Whether your site is to do with flyer printing, training for foster carers or any other subject it is essential to attract as many visitors as possible.
PPC
Pay per click is where you agree to pay a certain amount of money when people click on an advert that you have created. Programs such as adwords from the search engine Google allow you to place an advert on the right hand side of their search results. You will be placed higher the more you are willing to spend as it is based on a form of auction. Be careful not to spend more on the adverts than you are likely to receive in income. This can be very popular especially if your website is fairly new and is low down in the natural search results.
Writing articles
I believe that the best forms of web promotion is by writing articles like the one you are reading. People reading the articles are potential visitors to your website, as you are able to include a link to your website in the article. When a webmaster decides to include the article on their website it means that you gain a backward link via the author bio box which is placed towards the end of the article. Google are more likely to increase your page rank if you have a large number of backward links, especially one way links.
Link exchange program
As I have just stated, it is vitally important to spend time building up the number of backward links your website has. Joining a link exchange program can seriously reduce your workload, and people have told me that linkmetro is quite good.
SEO Techniques That Work
If you are wondering which is the best way or even how you reach number one or the top ten in the search engines, then this is the article for you.
I do not think that it is all that difficult in truth. As long as you have a well designed and optimised website the most important thing you need is backward links and lots of them. These links should have different link texts which even though different will always include your keyword. For example if the keyword is stuttering the link text could be, stuttering therapy, stuttering information, stuttering treatment, stuttering help or stuttering advice. For office furniture it could be composite doors, upvc doors or front doors and for DVD authoring it could be DVD authoring service.
You can obtain a 1-way link or a reciprocal link. A lot of people make the fatal error of obtaining many reciprocal links but hardly any or even none, one way links. This is not a good idea and it is not exactly the best form of link building, you may even be penalised by the search engines for this.
Reciprocal links
It is very natural for a website to have many reciprocal links as long as they also have lots of one way links. This can be a very slow and painful process plus rather frustrating.
One way links
Where possible it is of far greater benefit to obtain a one way link. Some people choose to purchase a link on a high ranking page of a website as it can be difficult to persuade a webmaster to include your link for no reason or benefit to them.
For me the best way of obtaining one way links is by writing articles like the one you are reading.Other webmasters are free to include this content on their blogs and sites as long as they keep the links to your websites intact.
Web Rankings: Rank Your Web Pages High
What is the number one factor that has the biggest impact on your web rankings? When you start promoting your website, you have on page and off page optimization. The search engines don’t disclose their method to the public, so if we do research on other websites we can get a good indication of what works best and what doesn’t. The most important factor you should take into consideration when promoting your website is concentrating on the amount of links you have going back to your own site.
In these podcast interviews, I’ve learned that backlinks are the sledgehammer of getting a high web ranking. You can rank well for just about anything if you have enough links pointing back to the website you want to promote.
Like I said before we don’t really know what methods the search engine uses but I have found that over time they are making it harder and harder for people to get easy backlinks. In my opinion many of the methods used in the past like reciprocal linking, buying back links are strategies that are going by the wayside with the search engines. I don’t think their linking strategies meet their terms and condition of what they are looking for so that is why this process is getting harder and harder.
In this Ken Evoy interview, I’ve learned that if you take a look at your website over a long period of time, the search engines are after quality linking, so obtaining links going back to your website is still an important task that has to be undertaken. You just have to keep up with a good routine of getting links back to your website.
You might be wondering what are the best ways are to get links going back to your website. I have found that writing articles and submitting them to directories is by far the best method to use.
When you go out to get links for your website, you want to keep the pace going so that it doesn’t look like your putting everything all out there at once.
Let’s say for example you wanted to rank high for a certain particular keyword, the most important factor is that you pick a domain name that has your keyword in it. The reason why that is so important is because some links back to your web site will just contain the domain URL and the search engines can figure out what your site is about if you put the right keywords in your domain name. The next important step is to put the main keyword in your title and description of your meta tags. These two steps alone are the main factors one person needs to do to obtain high web rankings. Another important factor you’ll want to consider when getting back links for your web rankings is to not get a whole bunch at one time. Be regular and steady.
How To Obtain An Affordable Web Design Service
You have decided that the time has arrived when you need to have an internet prescence for your small business. You have started to come to terms that the internet is the future of advertising. The old favourites of paper based business directories, newspaper adverts and media advertising may soon be a thing of the past. It is purely a case of moving with the times.
What is often scary for the new website owners are all of the initial costs involved with setting up a site. I remember all too well just how expensive it was around ten years ago when I had my first website designed and built. It was based on the subject of speech therapy for stammering and I was investing in this new site at a time when I did not have a great deal of money. I have to say that it has proven to be one of the best investments that I have ever made. The website certainly enabled a lot of people to find out about the how to stop stuttering service that I offer.
The initial costs of setting up a website include paying for the design, the domain and the web hosting. Then there are the ongoing costs of web promotion; there is of course no point in having a top notch website if nobody ever visits it.
So how can we obtain a web design service for an affordable fee? Just like it is in other forms of business it is not so much what you know but who you know. It is prudent to ask people that you know if they are aware of any web designers. This may well help you to obtain a quote on what is referred to as mates rates.
A second idea is to search for freelance web designers rather than going to a web design agency. Many up and coming web designers start up on their own on a self-employed basis and are normally happy to offer a discount whilst they are building up their portfolio.
Whether you want a web design for your upvc front door business or your dog insurance business, in fact whichever business you have I am sure that the above tips will help.
I wish you every success.
Which Are The Best Ways To Promote A Website?
Webmasters are often keen to find new ways of obtaining additional traffic to their site/sites. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?
1. Pay per click advertising.
Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting bigger profits on a regular basis. This is a way of getting your website on the first or second pages by you paying an advertising fee. You are able to bid an amount which is affordable to you however to obtain the number one placement for your advertisement may well cost you a lot of money. When people then click on your advert they then are diverted to your website but this obviously comes at a cost to yourself.
2. Writing articles.
Article Marketing such as this one is a very popular form of web promotion. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add you website address at the bottom of the article. Then there are the people who read the articles that you have written; they could be reading them via a search engine or even on the article marketing websites themselves; either way they could well click on your website link and become a visitor to your site. I have had great success with article marketing when promoting my Medical negligence claims and upvc doors websites.
3. Obtaining backward links.
If you are looking to increase your search engine position it is a good idea to try to increase the amount of backward links you have. Before you think that you have conquered the world I must pre-warn you; this is far from easy to accomplish as there are very few webmasters who are happy to add a link on to their websites. It is worth making a few phone calls or sending a few e-mails and asking the question, if the person would like to exchange links. It is of more value to have a link from a website in the same type trade of your own.
4. It is a good idea to include the domain of your website in any advertising that you do.
Wherever you advertise it is important to include your website domain address, and also at the bottom of any e-mails you send.