Ways To Measure The Results Of Your Pay Per Click Campaign
Using Pay per click marketing as part of your online marketing plan is a great way to generate high quality, even qualified traffic to your site. Yet, there are 5 secret techniques that are invaluable to ensuring you a jump start on your Pay per click campaign like that of Google Adwords. Here are just some of the most effective Pay per click tactics to use on a regular basis:
One of the most important Pay per click tactics is to test your ad copy with A/B testing, but not too much that you waste time tracking very insignificant changes. One key secret technique to success in using Pay per click is to be able to see clearly how the major words and sentences in your ads makes a difference in user behavior. In most cases, you will be able to spot the best-performing keyword or keyphrase within a few weeks of testing.
Another little-known secret is the need to test your landing pages when setting up Pay per click advertising campaigns like that of Google Adwords. This test is done by setting up several various landing pages, creating identical ads to be placed in them and running the ads simultaneously. The resulting data will show you which among the landing pages are converting and which are not working that effectively. You can use a specialized web analytics tool to retrieve the quality data to allow you to regularly analyze the trends.
Another tactic you can learn is how to know how much to pay for the clicks. In the book, “Ultimate Guide to Google Adwords”, internet marketing expert authors, Perry Marshall and Bryan Todd, will reveal more details on determining how much to pay for your clicks studying and assessing some important factors. The overview is that reasoning is based on the market, the budget you are working with and your ability to turn site visitors into buyers of your product or service. Ultimately, you need to calculate the average amount of time that a visitor will spend with you on your site. Will the visitor go straight to the purchase page or browse the site? You may need to pay more for visitors who are ready to buy than those who are searching for basic information.
It’s generally a good idea to track down negative keywords as often as possible. The Google Adwords tool helps in determining which ads show up for irrelevant searches, and these keywords should be taken out of the bid list to save money, as their resulting clicks do not convert.
One last thing that you need to know is that you have to make sure not to double up in the search results for a specific keyword or keyphrase. When you have already gotten to the top ranks of search engine listing for the specific keyword or keyphrase, it is no longer necessary to place up ads using the same keywords or keyphrases. Your goal is to ‘own’ as much of the first page of search results as possible, and you can do this by targeting keywords other than those that you’ve already ‘won’ when setting up your sponsored listing ads.
Pay per click advertising with Google Adwords and other sponsored search listing providers is a proven method for generating quality traffic, but that doesn’t mean you can just set it on autopilot. You need to learn some basic techniques and tactics to attract the type of traffic that converts.
P.T.A. Is Your First Step to Internet Marketing Success for Your Business
The Internet has become indispensable and practically no business, author or speaker can succeed without using the Internet as part of their marketing strategy. However, while most folks use the Internet for their personal needs, many have little idea how they can become more profitable using it for their products or services.
Like many others, you may find the Internet overwhelming and have little concept where you should start in the whole process.
Regardless of what business you are in, the steps to Internet marketing success are very similar, and it might surprise you to learn they haven’t changed much in over a decade! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Try to avoid getting hung up on any particular strategy until you fully understand your P.T.A., which is the foundation for success on the Internet:
P: Plug-In
Discover and “plug-in” to where you currently fit into the Internet marketing process. Are you a novice to the Internet? Or perhaps you have some practical experience, but don’t know how to fit it all together? Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs.
T: Team-Up
The next and most important step for any small business owner, author or speaker is to team up with those that can help implement the process. Unless you are making a living as a full blown Internet marketer, your principal business belongs out in the field doing your thing, not in front of the computer trying to figure it all out. And, contrary to popular belief, just having a website designed by someone you find on Craig’s List or overseas won’t get you the success you want from your Internet marketing.
Your goal is to find outsourced help that is multi-dimensional in their knowledge and understanding of the Internet, as well as sensitive to your unique needs and concerns. You need to start now to form a devoted team that will be at your side for years to come to help you with technical challenges and smart, calculated Internet marketing planning for your business or service.
A: Accelerate
Just having a website without a full knowledge of the Internet marketing process will result in never being able to fully realize the last step by accelerating your strategies to success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.
Jump Start Internet Marketing Strategies Through P.T.A.
There are very few authors, speakers, or businesses that can be successful without using the Internet as part of their marketing plan. Despite this, while many people use the Internet for their own personal needs, they are confused how they can actually use it to benefit the sales of their own products or services.
If you are like most people, you have been overwhelmed with Internet marketing strategies, and have no idea where to start.
The process for Internet marketing success is almost exactly the same for every business, author or speaker, and hasn’t changed in almost 15 years! Where most people feel confused is that most of the resources educating you on a particular strategy in the Internet marketing process spend no time at all explaining how that particular strategy fits into the rest of the process.
Avoid getting caught up on an individual strategy or tactic until you have identified your P.T.A., the basic steps you need to find success on the Internet:
P: Plug-In
Discover and “plug-in” to where you currently fit into the Internet marketing process. Are you a novice to the Internet? Or do you have some knowledge, but can’t seem to tie it all together? Identify where you are, then plug-in to the tools and resources available to you to meet your particular needs.
T: Team-Up
Probably the most critical to a small business owner, speaker or author, is t o find a team that can help make the Internet Marketing process happen. Unless your profession is actually Internet marketer, you are better suited working at what you do best, not sitting at the computer trying to get a degree in Internet marketing. And most people’s strategy of hiring a random website designer from Craigslist or oversees just because they don’t cost much rarely works.
Your aim is to find outsourced help that takes time to learn about your situation and needs, as well as demonstrates a high level of knowledge of all areas of Internet marketing. Since your business is always changing, you will benefit from forming a dedicated team now that will grow with you over the years and has the technical expertise to plan your business strategies for now and into the future.
A: Accelerate
If you get a website for your business or service without fully understanding the entire Internet marketing process, you will never be able to fully implement the last step, and accelerate your Internet marketing plans to success. Learning a few strategies or techniques will only cause to confuse you until you have plugged into where you are in the overall process, and found resources and team members able to lead you to success. Once you have done that, your business success from the Internet will start to fly.
Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years. He specializes in Internet marketing solutions for the small business owner, speakers and authors. Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.