Writing Quality Marketing Articles For Your Website Business
The amount of time, energy and talent that goes into creating content for an online marketer’s article marketing and distribution convinces some to contract with a writing and spinning professional. However, if you prefer to do your own writing and spinning, here are some tips that I can offer to increase the efficiency of your efforts, always being mindful of the ultimateobjectives of increased traffic to your site and improved search engine optimization (SEO).
* Set aside time every week to write articles for distribution. This is usually a several hours during the weekend and possibly a couple of hours each working week depending upon my schedule. With other writing commitments including my website, this sometimes is quite a stretch for me.
* Create an easy format that you can easily copy and paste your efforts into those sites where you regularly contribute. Record the following: (1) A title that meets the site’s policies such as www.ezinearticles.com of 100 characters (2) Word Count (3) Copyright Statement (4) Bio or Signature statement that meets the character guidelines (1101 for Ezine Articles) (5) key words (100 characters for Ezine Articles) (6) A table for key words to be used within the article and as search words.
The table is probably the most beneficial element within this format. As I write the article, I plug in phrases that I believe have high key word value. The table can be easily copied and pasted into a new article with similar key words. These key words then can be prioritized from highest to lowest and used as the keywords within the article submission site. By using the highlight tool, I can quickly determine what words are used within the article’s content.
* Write from your own personal experience People look to the Internet to find answers to their questions from people who have actual experiences. Use the personal touch to begin to build a relationship and not to “sell” your product or service. Also include some humor if possible. Leave them wanting more, as the old show business cliche goes. After all, you want them to click your link to end up on your website.
* When selecting the topic, determine the focus through researching the keyword popularity. If you have an exceptionally long article, break it into 2 or more shorter articles.
* After writing your article, review the content and begin to actively search for words or phrases that will increase the “hits” to your articles. Many times I believe I have an incredibly great title. By using a key word search, I can truly learn if the title is extraordinary or just plain ordinary. For example, in a recent article I had planned to use the phrase “bulls eye” in the title. As I am a very visual individual, this word conjured up an arrow hitting a target. Inventory overture revealed 3,190 searches for “bulls eye” while the word “target” had 1,814,599. My next action was to quickly change the title to maximize this key word
In MS Word, under the Edit Button, you can scroll down to Find and enter each key word to determine if that word or phrase is included within your article. With Search Engine Optimization (SEO), using the right amount of key words is also important. An overload of key words is just as harmful as not enough key words. My strategy is to identify 20 top key words for every article and incorporate them at least one time and not more than three times into the article..
I hope that these tips will proved useful to you and that your article syndication efforts become a bit easier. Never lose sight, though, of the central purposes: traffic, traffic and traffic.